End to End Website Design Services
Fledgling Designs & You
We custom design and build websites for you that are as unique as you and your business.
A lot of people can build a good looking website, that doesn’t function too well. Others can build a functional website, that doesn’t look great.
Fledgling Designs build sites that look great, with just the right amount of bells and whistles but more importantly, appeal to your perfect customer and make them want to reach out to you!
It’s a Partnership Not a Transaction
At fledgling designs, you don’t only get a great website, you get a true digital marketing business partner.
Whilst we pride ourselves on delivering quality and customized websites for Melbourne start-ups and businesses, what we enjoy most is seeing businesses succeed. We want to partner with you to not only relieve you of the online business challenges so you can focus on your business, but be a part of you having the business you want and enjoy working in.
Unlike a lot of other web designers, building a website with us is an ongoing relationship, not a one off transaction. Not only will we not leave you in the lurch when we build your website, we’ll stay in regular contact to ensure you’re website continues to meet your needs and grows with your business.
As well as creating awesome websites that function great and look amazing, an important core-piece to the website puzzle is optimizing your site (otherwise known as SEO – Search Engine Optimization).
There are many opinions in the marketplace on what does and doesn’t work for SEO. Just try Googling the topic and you’ll soon find yourself lost down the rabbit hole of endless blogs, forum and controversial thoughts and opinions on the topic. Phew – come back!!! It’s safe, we’ve got this covered for you so you don’t have to worry yourself about all this.
We can never guarantee that your site will reach (or stay on page one on search engines such as Google). And Buyer Beware of any SEO companies that promise you this!! It is literally impossible to ever know at any one time 100% what search engines such as Google are looking for when ranking web pages.
What we have tried and tested and found to work consistently, is that by creating a well-purposed, functioning site that has:
- A clear purpose
- Good user experience
With these two things, search engines such as Google are far more likely to like and rank your site. They are smarter than the average bear, and know when a site is genuine verse when it’s been artificially manufactured for the purpose of ranking. So trust us when we say – there are no short-cuts when it comes to good solid SEO!
Here’s a summary of what Fledgling Designs Melbourne do when we assess your business site and prepare your very own personalized website plan for good quality SEO:
Let your customers get to know you
Word of mouth is great & how lots of people may have heard about your business. Interestingly more & more people are likely to search for you online before engaging with you which is why we want to make sure that first of all, you’re there for them to find & secondly, that you’re making a good impression!
Whether you’re in a product, service or wholesale industry – business is about building relationships so give your potential customers a chance to get to know you & your business before you get to know them.
Look good on any device
With more and more mobile devices entering the market, people’s online activity is increasingly being done on the run with mobile phones and tablets. It’s critical to keep this in mind when designing a website as they can no longer be developed purely for a ‘desk top experience’. Rest assured that we’ll make you & your business look good whether you’ve been found via a desktop, laptop, tablet or mobile phone.
Communicate with your customers
Your website will expand your reach and allow you to let your customers know where, when and how they can find you!
A lot of our clients always ask if they’re able to add or amend their site once built to ensure their customers have the most up to date information to view & you’ll be glad to know you absolutely can!
Whether you have a new product or service & you want to add a few pages, or just let your customers know your operating hours have changed – we’ll set you up so you can do this with a couple of clicks… Otherwise – we’re more than happy to help!
How do you know where you’re going if you don’t know where you’ve been? An important component to the optimization of your site is tracking the analytics and statistics of your site. Our comprehensive reports cover for you (but not limited to):
- Visitors to your site
- Time of page/s within your site
- Navigation of visitors through your site
- Bounce rate
- Where visitors are coming from
Linking & Connecting
Search engines value the “authority” of a business website. One way they determine this is to see if there are any other sites are “talking” about you. Online this means who’s “linking & connecting” with you. Where relevant, we will work to provide good quality links to your site. We will assess the importance of this as we review your business and your competitors.
A common misconception around linking sites is that the number of links to your site is important. At Fledgling Designs we believe in Quality of links rather than the Quantity of them.
Finally, we work to provide your business website with high quality, professionally written content and articles relevant to your site. The creation of content is so important to not only let clients know about you and your services, but to let Google know what you do and who you want to work with.
The creation of good quality content can take a lot of time and resources. We know your time is precious, so let us do this heavy lifting for you.
Ongoing Support Packages
Fledgling designs offer a number of ongoing packages to take all the worries away and ensure you and you’re business are completely supported online.
We can do as little as make sure your website stays online, through to generating and posting regular content for you and your clients to keep them informed as well as ensure your business remains “Search Engine Optimised” to hold its ground online in competitive industries.
When we meet with you to better understand your online needs, we’ll be able to suggest the most appropriate package for you and your business.
All our website support packages are open contracts offered on a month to month basis allowing you to pick and choose the most appropriate package for you as your business evolves.